Learning Strategies in Developing Entrepreneurial Intention Among Students : Theory of Planned Behavior Approach

This research aims to analyze the influence of personal attitude, subjective norm, and perceived behavioral control on entrepreneurial intention students in context learning strategies. The used a survey method, where questionnaires were distributed 501 from several universities using Google Forms. collected data was analyzed Structural Equation Modeling - Partial Least Square (SEM-PLS). results this study indicate that attitude toward behavior, control, norms are important factors A positive towards behavior increases supportive norm can lead greater start manage business. Although communication may not directly affect it indirectly through intention. It is consider range impact design strategies comprehensively address these factors. quality nature communication, along with other variables, also its effect